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Dr. Eleanor Kuntz is an entrepreneur bridging the gap between traditional herbalism and modern science. She co-founded and serves as the CEO of LeafWorks Inc., a botanical verification company using genetics to improve label fidelity and supply chain transparency for the global botanical supply chain, including cannabis and hemp. After earning her PhD, she spent her post-graduate career devoted to honoring plant culture, using plant genetics to design and implement best agricultural practices for natural product companies and becoming a trained herbalist under the mentorship of Rosemary Gladstar. Additionally, Eleanor serves as the co-founder of Canndor Herbarium, the world’s first cannabis herbarium. This institution functions as a repository for breeders and farmers to document and define their plants, a critically important step as this economically important crop comes out of prohibition.